When Ray Berry started White Lion Brewing in 2012, it became not only the first craft brewery in Springfield, but one of just a small number of Black owned breweries in Massachusetts. Despite financial challenges due to the coronavirus pandemic, White Lion continues to grow its business. 

This week, White Lion is joining the “Black is Beautiful” campaign by creating an exclusive line of beer to help raise funds for social justice programs locally. Connecting Point’s Ross Lippman visited with the White Lion team to learn about the origins of the “Black is Beautiful” campaign, and what the future holds for the company.