Holyoke, MA is known as the Paper City, but like many smaller cities in New England, it has struggled with the loss of manufacturing jobs like those found in the paper industry. But one family-owned company, Hazen Paper, has survived for over 90 years and maintained its competitive edge in Holyoke by creating eye-catching images for packaging we see every day. They even have a hand in the Super Bowl, as Carolee McGrath found out on a recent visit to company headquarters. 

This segment originally aired on March 14, 2018.