Jesse Rice opened his farm stand in Wilbraham in the late 1800’s, and for nearly a century residents of the town flocked to the stand for fresh local produce and the delicious baked goods for which it became known. A family tradition for residents in the area, Rice’s closed after years of service and its loss was lamented by many. But now, the Maloni family has given the old farm stand a new lease on life. Producers Carolee McGrath and Dave Fraser and Videographer Marc Rhinehart share the story of Rice Fruit Farm.