Jon Schaffer was born into the ski industry: he and his family own Berkshire East and Catamount Ski Areas, both in western Massachusetts. On March 28th, an email appeared in Schaffer’s inbox. This simple moment, he says, initiated a series of actions that galvanized the ski and action sport worlds into a focused, global effort to bring protective eye wear to health care workers who are fighting the war against the coronavirus. Producer Dave Fraser brings us the story. 

This story originally aired on April 27, 2020.